Tuesday 25 June 2013

target audience opinion 3

the image above is another groups view on how a target audience is represented in film. these views and opinions were shared with the group and this allowed us to contemplate weather our own ideas where correct and how they could be changed and improved.

target audience opinion 2

here i have attached another task that was set in the lesson which consisted of us as a group analyzing a film trailer and looking at the editing, cinematography, sound and music and also the title of the film and how the relate to the target audience of the production. this was a very interesting task as it allowed us to go into great depth about how the target audience works and how it can bring in a large audience through doing certain things right.

Monday 24 June 2013

target audience opinion

This is a photo of one of the of suggestions on what a target audience actually is and the meaning of the target audience. as you can see it has been developed as the lesson went on due to new information being found out about the target audience.  

Tuesday 11 June 2013

trailer research task

for my first task i have chosen to analyse the film trailer of 'the purge'. i have chosen to analyse this film due to the fact i believe that it is a great example of how new films in the udustry use trailers to attract its target audience through using; sound, music, mise-en-scene and much more.

the music used in the trailer is a very affective way off setting the tone of the production. For example they have used juxtaposition to show the contrast and the meaning of the film.  this is shown in the beginning of the trailer as it starts with a very calm piano playing in the background as there sound of shots of family and friends smiling togethere and then it changes to the piano being covered by the aggressive noise of gun fire and mayhem in a city centre.  This is a clear demonstration of how sound and music are affective in the film industry is used to create a better viewing.

The mise-en-scene of this production is also very audience and storyline specific as a lot of the props used represent power and strength.  for example the huge metal gates around the houses and the numerous number of weapons that are shown in the trailer expresses to the audience. To extend on that the mise-en-scene is one of the most important aspects of a film production s it enable the audience to capture the scene and add affect to the situation in the shot.

Also a very important thing about creating a very good standard film trailer is making sure that the cinematography is to a good standard and the techniques used are very fitting to the genre of the film.  for example on this occasion the shots change from very long and smooth shots of the family together and the film has a very environment in the camera shot. As the mood of the film changes; so does the cinematography of aspect as the camera turns to shot and rugged shots of people.  Furthermore the camera light has dimmed greatly and it is now set in a very dark and dingy environment.